Memory
Match pairs of your products, characters or gifts.
Lidl
24 days of your brand.
A branded online advent calendar with a game, a quiz or a prize behind every door. People come back every day of December, and you keep the contacts after it.
24doors, 24 reasons to come back
14proven game mechanics to put behind them
0apps to download: it runs in the browser, on your domain
The calendar people grew up with.
Now it plays, and it counts.
Just like a classic advent calendar, only digital, interactive and measurable. Your offers, products and stories become daily surprises people look forward to.
Book a call →Why people come back every day.
Most campaigns have to buy every return visit. An advent calendar has the return built in: nobody needs to be told what to do on day two.
01
A ritual everyone knows
People have counted down to Christmas with a calendar since they were kids. No rules to explain, no habit to build.
02
Only today's door opens
Each door unlocks on its own day. Curiosity about tomorrow's door does the reminding for you.
03
A reason not to skip a day
A new game and a new prize draw every day. Skip a door and you lose that day's chance to win.
04
Every visit adds data
Every door played adds answers and preferences to a consented first-party profile. By the 24th you know your audience far better than on the 1st.
A different game behind every door.
Pick from 14 mechanics proven in live campaigns. Mix them across the 24 days or keep one favourite all month. Each one is styled in your brand. Hit play to try the real thing.
See all 14 mechanics →
Puzzle
Piece together a picture of your product or holiday scene.
Lidl
Quiz question
One question a day, with a fact about your product after it.
Donat
Catch game
Catch the good things, dodge the bad ones, play for a prize.
Sava · Ava
Fast tap
Thirty seconds, one high score, a leaderboard to climb.
Leapmotor
Find the differences
Spot what changed between two festive scenes.
Lidl
Snake
The arcade classic, collecting your products along the way.
Lidl
Word game
Find the hidden words: holiday terms or your product names.
CJVT
Not every door needs a game.
Some days the surprise is simpler. Mix these in with the games to keep all 24 days fresh, and to put your offers where people already look.
Coupon or discount
A code people can use in your shop, valid for that day only.
Video
A short clip: a recipe, a look behind the scenes or a greeting from your team.
Prize draw
Leave an email to enter today's draw. Winners can be picked automatically.
Product story
A product, a tip or a story you want people to know before Christmas.
Template or custom calendar.
Both run on our Gamification Engine and both are fully in your brand. Template starts from our proven calendar. Custom is designed and built around your story.
01 · TEMPLATE
Template calendar
Our proven calendar, dressed in your brand. For brands that want a simple, reliable calendar that looks and sounds like them.
- Look
- Your logo, colours and fonts on our calendar layout, with animations and backgrounds in your style.
- Doors
- Content written with you: games, multiple-choice questions and surprises.
- Games
- Mechanics from our library, styled in your brand.
- Data
- Real-time analytics and a connection to your email tool.
02 · CUSTOM
Custom calendar
A calendar designed around your story. For brands that want a one-of-a-kind experience, often across several markets.
- Look
- A design system made for your calendar, by us or by your agency.
- Flow
- Your own user flow, from the first visit to the last door.
- Games
- Unique mechanics built for your story, plus everything in the library.
- Prizes
- Automatic winner selection for the daily draws.
- Markets
- Several languages and markets from one setup.
- Systems
- Custom integrations and an admin panel for your team.
Calendars we have built.
Two brands, two approaches, one goal: a reason to come back every day of December.
Argeta Junior · Custom
A daily game or prize draw with Junior
A custom calendar that ran across several European markets. Every day, people played a game or entered a prize draw, and the draws ran automatically.
Lidl Slovenia · Template, extended
Six game mechanics, one new subscriber base
Lidl used our calendar to promote its Favorina holiday sweets. Behind the doors waited six game mechanics, from memory games to puzzles, all on Lidl's own domain.
Tens of thousands of people played. Most daily games were played to the end, nearly half of the players who finished a game joined Lidl's newsletter, and a loyal core came back day after day.
Calendar questions.
What teams usually ask before their first advent calendar.
How does an advent calendar bring in leads?
People leave their contact to enter a prize draw or claim a reward behind a door, and can opt in to your newsletter in the same step. Every contact comes with consent and is stored on EU servers.
The calendar connects to your email tool or CRM, such as Mailchimp or ActiveCampaign, so the list is ready to use in January.
Template or custom: which one do we need?
Template if you want a reliable calendar in your logo, colours and fonts, with games and questions behind the doors. Custom if you want your own user flow, unique game mechanics, several languages or markets, automatic winner selection or an admin panel.
On the call we recommend one from your goal and your launch date.
Does it run on our website?
Yes. The calendar runs on your own domain or subdomain, or it is embedded into your existing site. People play in the browser, with no app to download.
Several languages and markets?
Yes. Argeta's calendar ran across several European markets from one setup. Adding a language or a market does not mean building a second calendar.
What do we see in the analytics?
How many people played, which doors and games worked best, where people dropped off and how many contacts you collected, while the calendar is still running.
Can we use it for our employees?
Yes. The same mechanics work as an internal calendar: the year in review, company values, team challenges and rewards. It works well for HR and internal communication at the end of the year.
When should we start?
As soon as you know you want one. Door content, prizes and the prize-draw rules all need your sign-off before 1 December. Tell us your launch date on the call and we will tell you which option still fits it.
Plan your calendar on a 30-min call.
We show you calendars we have built, answer your questions and suggest what fits your brand. A tailored plan follows within 24 hours.
- 01Real calendars, played live
- 02Template or custom, matched to your goal
- 03A tailored plan within 24 hours
Planning for this December? Every calendar goes live on 1 December. Tell us your date and we'll tell you which option still fits it.