01
Single hero game
BUILT FOR
Fast reach and high participation.
SHAPE
One mechanic and one clear objective.
WORKS FOR
A campaign launch that needs attention now.
Make your brand playable.
Lightweight, branded mini games built to earn attention fast. Your message becomes interactive, memorable and shareable.
800,000+people reached with our games
60%of visitors start playing
65%of them finish the game
People scroll past ads. They play games.
Brand Games turn your message into something people do, not something they skip. Your product sits at the centre of the play, so it sticks.
Get a game concept →Built to keep people playing.
Once people finish and reach a result, the game guides them to the next step. Learning more about the topic, sharing, signing up or buying.
01 · PLAY
Your message, as a game
02 · RESULT
A score worth beating
03 · NEXT STEP
LEARN MORESHARESIGN UPBUY
Typical goals
More time on site
Increase time on site and campaign engagement.
Stronger brand recall
Boost brand recall through playful repetition.
Friendly competition
Drive repeat attempts and friendly competition.
14 mechanics. Proven live.
We help you choose the mechanic that fits your goal and audience. Each one is customisable in visuals, difficulty, copy and reward logic. Hover a row to see where it ran, and hit play to try the real thing.
08Drag & dropPharma brandLOGIC
14Swipe gamebrainylab · Sanjski božičekCHOICE
What you can build.
From one hero game to a full strategy. Pick the shape that fits your campaign.
02
Multi-game experience
BUILT FOR
Retention, replay and shareability.
SHAPE
A small arcade of games under one theme.
WORKS FOR
Audiences you want to keep coming back.
03
Seasonal repeat loop
BUILT FOR
A reason to come back tomorrow.
SHAPE
Advent calendars and daily mechanics.
WORKS FOR
Holidays and seasons your audience already counts down to.
04
Prize-game challenge
BUILT FOR
Replay, competition and sharing.
SHAPE
A game with prizes, leaderboards or timed rules.
WORKS FOR
Pushing people to beat their own score, and each other.
05
Lead-gen game strategy
BUILT FOR
Opt-ins based on what people actually like.
SHAPE
A series of Brand Games, each built for one audience segment.
WORKS FOR
Engaging different audiences with the game that fits them.
Powered by the Gamification Engine.
Brand Games run on the brainylab Gamification Engine. That is how games stay repeatable and measurable across campaigns, markets and languages.
Take the Gamification Engine apart →Reusable mechanics
Predictable delivery, on formats proven in live campaigns.
CMS control
Content, languages and updates without code.
One analytics dashboard
Consistent tracking, so every game compares to the last.
A stable foundation
Learnings compound, not restart.
Games we built for
Game questions.
What teams usually ask before their first brand game.
Which mechanic should we pick?
The one that shows what your product does. The Gamification Engine has 14 proven mechanics, including memory, puzzle, fast tap, drag and drop, simulation, snake, swipe and advent calendar. We recommend the mechanic after we understand the product and the campaign message, not before.
Do players need to download an app?
No. Every game runs in the mobile or desktop browser. It can live on its own campaign domain or be embedded in your existing website.
Are Brand Games only for B2C?
No. B2B works great when the game is tied to expertise, education or product storytelling.
Prizes, leaderboards, challenges?
Yes. Leaderboards, daily challenges and prize draws are built into the Gamification Engine. Competition and score chasing are among the most reliable ways to increase replays and sharing.
Will it match our brand?
Yes. Visuals, copy tone, difficulty and the end screen are fully branded.
Can games be multilingual?
Yes. The Gamification Engine and CMS structure are designed for multi-language scaling.
A free game concept &
the right mechanic.
- 01 · MECHANICA recommended game mechanic for your objective.
- 02 · CONCEPTS3 themed concepts you can run this quarter.
- 03 · SCOPEA simple build option and next-step scope.