Live in weeks
A single quiz or game goes live in 2–3 weeks, a full campaign in 3–6. You click through a prototype before the build starts.
Turn Engagement into Customers
brainylab helps marketing teams engage more people and turn them into qualified leads with quizzes, games and AI experiences people actually play.
Stop renting attention. Build your own community.
Social reach dies the moment you stop paying. We bring that traffic to your website and give people something worth playing and coming back to.
Book a free call →Start with the problem. We bring the system.
Four systems, each built around one business outcome. They run on your channels, connect to your stack and are GDPR and AI Act compliant.
Lead-gen quizzes
Brand games
Learning platforms
Loyalty
AI agents
Web apps
Advent calendars
Websites
AI agents
Web apps
Advent calendars
Websites
Lead-gen quizzes
Brand games
Learning platforms
Loyalty
20+ ready-made formats on one Gamification Engine. Pick a format, we make it yours.
Explore products →From play to
measurable impact.
Lidl, A1, Argeta, Sava, Citroën and more. Every case starts the same way: agree the KPI first, then design the game.
See all case studies →
25–30% subscription rate
Citroën: strategic lead-gen quizzes
2× the lead target
Sava Insurance: a holiday game book that brings leads
CGP: brand and website system
Results to date
People reached2,201,914
Average engagement54.15%
First-party data points129,707
In our clients’ words.
See the work behind it →We work with Blaž Pregelj and the brainylab team on the Spletne Brihte project, where they are the engine and the brains on the technical side and take care of the technical delivery. They are a pleasure to work with: exceptionally creative, technically polished and reliable. Everything we agree on, they deliver flawlessly and on schedule. I gladly recommend brainylab to anyone looking for a top-tier technical partner!
Working with the brainylab team runs smoothly from the first meeting to the final report. Blaž and the whole team are exceptionally responsive and open to suggestions, and every project we have done together so far has run without a single worry. Their creative and copywriting add the finishing touch that brings a project to life in a special, different way: it draws users in and, in the end, delights us as the client with good results. The quiz brought us key new users we had not reached with other marketing tactics, and the wheel of fortune created real engagement with our target audience and delivered the message we wanted.
brainylab is a partner that doesn’t wait for a brief; they think alongside us. They are proactive, reliable and they know how to listen. What sets them apart is their creativity, responsiveness and ability to turn ideas quickly into concrete, high-quality solutions that deliver results.
The brainylab team is reliable, precise and resourceful, and always carefully delivers what was agreed. What I value most in our collaboration is the room for constructive debate, along with their feedback and suggestions for improvement.
A great, energetic team, full of knowledge in AI and gamification. I love brainstorming with them and working through my challenges, because together we always come up with something juicy and interesting.
brainylab is a reliable partner that embraces every creative challenge. Before starting execution, they dig into the specs from every angle, flag potential complications, and suggest improvements. It’s a pleasure to work with such a competent, professional team. The good energy they bring to every project is just a bonus!
brainylab Playbook
Lessons from 125+ campaigns and 2.4 million players, one chapter a month. The mechanics that worked, the numbers behind them and what we would do differently.
- Real campaign numbers, not industry averages
- One game mechanic, taken apart
- AI tools we tested on live projects
One deep-dive a month on gamification and AI. Unsubscribe anytime. See our privacy policy. Prefer LinkedIn? Follow it there ↗
Playful in ideas.
Serious in execution.
Gamification only works when it is tied to an actual business goal. So we agree the KPI before we design anything, and build on the brainylab Gamification Engine, which has already run for millions of players.
One Gamification Engine underneath
Every product runs on the brainylab Gamification Engine: mechanics, CMS, analytics and hosting proven before your launch.
First-party data
People tell you what they want, with consent. Answers, preferences and intent you can segment and act on.
EU-hosted, GDPR & AI Act
Consent is asked inside the experience and personal data stays on EU servers under a Data Processing Agreement.
Numbers you can compare
Every experience reports the same KPIs, so this campaign sits next to the last one and next season starts from data.
Award-winning work
Recognised by InOrbit, Websi, SOF, Diggit and Sempl, and the studio behind a Guinness World Record campaign.
Got a project in mind?
Book a call →Recognised by the industry.
Our work has earned a couple of awards and mentions.
About the studio →
Our latest thinking.
Guides on gamification, first-party data and AI, written by the people who build it.
See all articles →24
5 gamification ideas for your holiday campaign
Advent calendars, gift quizzes and playable greetings that leave you with contacts after December.
QZ
Best marketing quiz software in 2026
Template builders or custom platforms: how to pick quiz software that brings in consented leads.
10
10 gamification ideas for fall and winter
Back-to-school games, advent calendars and AI tools, picked from our engagement data.
Your next campaign starts
with one call.
- 01 · MEETWe take you through the process and answer your questions.
- 02 · UNDERSTANDLeave with a clear view of what AI and gamification can do for you.
- 03 · PLANWithin 24 hours you get a tailored plan for your company.