Read mode
One of the most valuable things a brand can own now days isn’t just a good campaign or viral content—it’s direct access to its audience.
Community.
With third-party cookies on the way out and digital privacy tightening across the globe, the spotlight is shifting toward first-party data.
The insights you gather directly from your own users, with their consent, on your own platform.
At the same time, distribution is becoming more complex.
Organic reach is (with the exception of TikTok) dying, and the cost of paid advertising sure won’t be cheaper in the future.
Brands are finding it harder than ever to reach the right people, at the right time, with meaningful content—especially when competing in saturated industries.
First-party data offers a solution: it enables relevance, personalisation, and relationship-building without relying on external platforms or borrowed audiences.
That’s why first-party data has become one of the most valuable assets a brand can own.
It’s not just about owning your audience, but about giving them reason to come back.
That’s why our team of marketing, gamification and development experts creates tools to help marketing departments build gamified and AI-powered experiences for their audiences.
Tools that create emotions and make people more emotionally attached to brands.
From simple interactive games to advanced AI tools, we build digital experiences that help brands connect, convert and stay top of mind. Whether it’s an advent calendar with 100,000 daily players or an AI storyteller generating 40,000 personalized tales for kids, we focus on tools that don’t just perform—they make people feel something.
We rely on a thoughtful and proven formula: our unique 7flags gamification framework combined with the use of AI technology and tools.
We use the 7flags methodology to design experiences that motivate, engage, and guide users across different touchpoints—whether through quizzes, games, or interactive journeys.
Every project we build follows a structured, strategic approach rooted in user psychology and game design.
Then we layer in AI.
AI helps us personalize these experiences at scale—adapting content, recommendations, and interactions to match each user’s behavior, preferences, and goals.
Together, they create campaigns that are playful and purposeful. Engaging and effective. Data-rich and emotionally resonant.
So far, our team has launched over 100 gamified and AI campaigns in multiple European countries.
That allowed us to analyse the behaviour of users across numerous countries, gamificaiton mechanics, and AI technologies.
We have explored how people interact with digital tools when those tools are playful, personal, and well-designed.
Here are some more interesting statistics on gamified experiences:
But you will probably get the best idea on how to use these technologies with actual demonstrations and case studies.
Challenge: Engage families across different European markets, personalize the experience, and explore advanced technologies.
What we built:
Results:
DISCLAIMER: We collaborated on this campaigns with creative agency Luna/TBWA
Challenge: Build stronger connections with users and stand out in a busy FMCG market.
What we built:
Results:
Challenge: Reach different audiences with different motivations—from animal lovers to techies.
What we built:
Results:
Challenge: Engage younger car buyers and position the brand as fun and smart.
What we built:
Results:
Challenge: Build emotional connection and educate new eco-conscious users.
What we built:
Results:
Because it hits the sweet spot.
Users love it because it’s fun, interactive, and feels personal.
Marketers love it because it works — higher conversion rates, better leads, stronger emotional connections.
In a world of ad fatigue and attention scarcity, gamification gives people a reason to stay.
And AI gives brands the ability to make every experience relevant.
This reflect in real business growth, First-party data, Better ROI, And yes—a bit more fun in the process as well.
If any of this sparked a little curiosity, let’s talk.
We’d love to brainstorm, co-create, or just explore ideas with you over a coffee or call.
Whether you’re launching a product, running a holiday campaign, or rethinking your digital experience—we’re here to help.
Let’s create something people will love.