Turn fun into first-party data.
Branded quizzes that educate and entertain, and capture intent, preferences and context along the way. Not just an email.
What they care about. What they need. What they prefer.
When people play, they tell you things they would never type into a form. That is the difference between a lead and rich first-party data.
Book a free call →From first tap to a qualified lead.
Four moments every brainylab quiz is built around. Scroll through a real one.
A start screen people want to tap.
Your brand, a clear promise, a time limit and a prize. Visitors know what they get before the first question.
Visit · quiz startedArgeta · Personality quiz
Short questions. Every answer is data.
Game mechanics keep people moving. Each question either keeps them interested or collects something you will use.
Answer · Mountain escapeCitroën · Trip recommendation quiz
They learn your product while they play.
Facts between questions teach how something works, and you can measure understanding and drop-off.
Learning · fact viewedDonat · Knowledge trivia quiz
A personal result. A lead with context.
People get an outcome worth sharing. You get consented contact data plus every answer behind it.
Result · email · consentCitroën · Trip recommendation quiz
Six formats. One goal each.
We combine formats to fit what you need: reach, education, segmentation or insight.
Knowledge trivia
Donat, Za čebele, JUB, CitroënPersonality quiz
Argeta Movie Alter EgoArea quiz
Telekom, A1Quiz with a business poll
Citroën, AtlantisProduct recommendation
Argeta, JUB, BoschTrip recommendation
CitroënDon’t take our word. Play them.
Five quizzes from real campaigns, running live right here. Pick a use case and play the actual product.
Built for campaigns. Strongest as a system.
A quiz can hit one campaign target on its own. The real value shows when it becomes an always-on format or a recurring series.
Richer data
First-party data across segments and demographics, collected every edition.
Repeat play
Repeat engagement without inventing a new format for every campaign.
Sharper segments
Better segmentation, because the inputs are real answers.
Seen, not targeted
Personal outcomes that make people feel understood.
Powered by the Gamification Engine.
We design and build the quiz for you, in your identity, on our own Gamification Engine. That is what makes it repeatable.
Take the Gamification Engine apart →Reusable mechanics
Formats proven in live campaigns, ready for your content.
CMS & languages
Update content and add markets without code.
One dashboard
Consistent tracking, so every edition compares to the last.
EU hosting & consent
GDPR-compliant consent handling and EU servers by default.
Quiz questions.
What teams usually ask before their first quiz.
Which quiz types can you build?
Knowledge trivia, personality, area, branded score, quiz with a business poll, product recommendation and trip recommendation. Trivia and score quizzes work for reach and education. Personality and recommendation quizzes work best for segmentation, because every outcome maps to a product, offer or content path.
How is this different from Typeform?
Typeform, Outgrow and Interact are tools your team builds and runs itself. We design and build the quiz for you, in your identity, with game mechanics, EU hosting, consent handling and a dashboard included.
For a quick internal survey, a form builder is the right tool. For a campaign asset that has to perform, that is what we build.
Can the quiz recommend products?
Yes. A recommendation quiz asks a few questions, routes each person to the right product, bundle or offer, and records the answers with the lead. Telekom Slovenije used this to recommend offers from what customers told the quiz.
Several markets and languages?
Yes. The Gamification Engine and content structure are built for multi-language scaling. Adding a market does not mean starting over.
A lead-gen plan,
built with you.
- 01 · PLANA lead-gen plan that fits your goal.
- 02 · CONCEPTSInteractive concepts tailored to your brand.
- 03 · SCOPEA recommended build option and a simple next step.