brainylab helps marketing agencies deliver branded games, quizzes, AI tools and gamified platforms for client campaigns. Fast production, clean handover and built-in analytics.
A predictable production process for interactive gamified solutions. Your agency keeps the idea and the client. We take care of the build.
Campaigns we build with agency partners. The agency owns the idea and the design. We build it, run it and measure it.
Luna/TBWA designs the Argeta world: Junior, the advent calendar, prize games, product quizzes and AI tools. We turn every design into a working experience on one Gamification AI system, in every market’s language.
Built for Telekom Slovenije in collaboration with Renderspace and Pristop: a quiz that teaches people to spot digital illusions, a D-Kino film recommender for Neo viewers and the Naj darilo gift helper.
With Renderspace & Pristop · Build: brainylab
Everything you need to sell, ship and report on interactive work, without hiring for it.
Choose a proven format. Plug in your creative. We build and launch.
Game mechanics from the brainylab game library: quizzes, games, AI tools, platforms and prize game landings.
We help you at every step: the right format for your KPIs, ready-made design templates, development, testing and deployment.
Every brainylab solution comes with an analytics dashboard, so you see the complete gamification marketing funnel and results.
Start with what the campaign has to achieve. We match it to the mechanic that does it best.
The campaign needs opt-ins, segmentation and clean intent signals.
You need high participation, a prize game or shareable mechanics.
You want to build retention and repeat visits.
The brand needs personalisation, recommendations, content generation or guided help. Useful, not gimmicky.
A simple workflow your team can repeat, campaign after campaign.
You send campaign goals and basic guidelines. We pick the right mechanic, or combine a few.
Your designers work in Figma with our ready-made templates for mobile and desktop game screens.
We set up the experience, hosting and integrations like CRM, analytics and social tracking. You get a test version for final checks.
We publish on a separate domain or inside an existing website. You track performance in the dashboard. We provide technical support.
The brainylab Gamification Engine uses reusable modules, a CMS layer and consistent analytics. Run one campaign, or build a repeatable system, without rebuilding every time.
See the Gamification Engine →The brainylab team is reliable, precise and resourceful, and always carefully delivers what was agreed. What I value most in our collaboration is the room for constructive debate, along with their feedback and suggestions for improvement.
brainylab is a reliable partner that embraces every creative challenge. Before starting execution, they dig into the specs from every angle, flag potential complications, and suggest improvements. It’s a pleasure to work with such a competent, professional team. The good energy they bring to every project is just a bonus!
A simple structure. No hidden cost and easy to estimate.
Initial adaptation of the chosen module, design implementation and integration setup. Depends on the selected format.
Access to the brainylab Gamification Engine, updates, basic support and small adjustments. For longer or multiple campaigns, package or annual licensing is possible.
MINIMALWe minimise personal data collection.
ANONYMISEDWe can run privacy-friendly analytics using aggregated, anonymised tracking.
EUData processing stays within the EU, aligned with GDPR requirements.
Anything else? Send it with your brief.
Yes. We can stay fully behind the scenes: your agency presents the work, and the client does not need to know we built it. If you prefer, we join client calls as your technical partner.
No. The client relationship stays with your agency. We do not approach your clients for new work without your agreement.
You send a brief, and we return a fixed quote, so you can add your margin on top. The structure is a one-time setup fee plus a campaign or monthly license.
Yes. Your designers work in Figma with our ready-made templates for mobile and desktop game screens. We implement, integrate, test and host the result.
We host the experience in the EU, handle the data processing and sign a Data Processing Agreement. Prize-game rules and legal consent wording remain the brand's responsibility; we provide the checklist.