A creative
studio using
AI & Gamification
to drive User

Helping brands build emotional &
meaningful online connections
with users.

From the initial concept to the final implementation, our digital scientists will carefully blend elements of fun, creativity and effectiveness, to create a dynamic engagement formula for your brand.

Step 1: Define Audience & Problem

A key step in the process of Engagement solution definition. Audience and Engagement problem defines mechanics, narrative and distribution of the solution.

  • Target Audience Definition
  • Detect User Engagement Problems
  • Competitor Analysis

Step 2: Conceptualise

Concept phase enables us to iterate different engagement approaches, define user flow and technology to deliver best possible solution for your brand.

  • Specify Gamification or AI Solution mechanics
  • Develop Preliminary Concept Problems
  • Outline User Journey & Experience Goals
  • Select Suitable Technology

Step 3: Design, Develop, Implement

Gamification design system is put in place, feedback loops come to life and integration - one of the most vital steps in process - is implemented.

  • User flow & feedback loops
  • Design Structure and Elements
  • Development & Testing
  • Implementation in Client's Environment

Step 4: Measure, Analyse, Iterate

All our solutions include an Engagement funnel analytics. First-party anon analytics gives you a complete overview into user behaviour, conversions and drop-offs.

  • Your personal Analytics Dashboard
  • Complete Funnel Analytics with Charts
  • Anonymised Data Collection

Engagement solutions
for modern brands.


Gamify your marketing with
a little bit of brainylab magic


AI & gamification products built


Users Engaged



On Average Convert to Subscribers

Your favourite brands already use AI & Gamification
to drive Engagement and Conversions




Lidl used gamification to strengthen customer bonds and lead the market. Focusing on diverse consumer groups, Lidl integrated engaging gamified tools into their marketing strategy, achieving significant engagement and loyalty.

  • person215.000 Users Engaged
  • schedule5:10 Average Playtime
  • equalizer29% Average Conversion Rate
Read full Case Study->


Sava Insurance

We collaborated with Sava Insurance and created a fun and emotional campaign Počitnice so igra. This campaign blended fun, education, and family bonding through a unique gamified book.

  • person22.800 Target Users Engaged
  • schedule4500 high-intent users detected 
  • equalizer2030 high-quality leads generated
Read full Case Study->



Clever solutions and educational content will always drive quality conversions. Citroën quiz delivered amazing results and enabled the brand to stay in touch with thousands of new subscribers.

  • person12.600 Users Engaged
  • schedule2:06 Average Playtime
  • equalizer43% Average Conversion Rate



Creative use of ChatGPT allowed user-centred brand Argeta to create powerful tools for very specific customer needs. Resulting in high engagement and personalised, emotional connection.

  • person51.000 Users Engaged
  • schedule2:12 Average Playtime
  • equalizer18% Average Conversion Rate

We believe in creativity, integrity, and technology exploration to create marketing solutions that are not only effective but also enjoyable.

Solutions for real marketing challenges

Your Challenges

Our Expertise

Creating Consistent and Engaging Content


Integrate storytelling with your brand identity.

Being Recognisable with Key Target Audience


Determine and create the right solution for a specific Target Audience

Delivering Personalised Content at Scale


Advanced use of AI-driven personalisation technologies.

Driving User Engagement and Retention


Innovative gamification strategies and mechanics to create connections.


Gamify your brand with brainyAI

Enter your website and
we will create a unique idea
for your brand.

Create Emotions, drive Happiness ...
and Results!